Liv is the first cycling brand completely dedicated to women. Liv offers the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles.  Bethel Cycle Works is a Liv Experience Center. You will find a hub for women's cycling where female riders can experience the quality, performance, and comfort first hand. 

No matter the rider’s level or style, Liv provides the best products to help women discover new possibilities through cycling.  It doesn’t matter if you have years of experience, are a beginner, or have never ridden before and want to learn how cycling can help you live a happier, healthier, more adventurous life. Whatever your background and whatever type of rider you aspire to be, Liv is designed for you.

Bethel Cycle Works is a place where female riders can gather and share their cycling experiences, learn about bikes, and attend clinics, rides, and other shop events.